


n-tv is a news channel and has established a spotlight service (n-tv plus) in the Windows Vista Media Center. What should advertising on this television format of the future look like in order to be successful? The TV promoter IP Deutschland, the media agency Mediaplus and corporate advertisers O 2 and BMW joined forces under the leadership of facit digital to find answers to this question with the November 2007 study "User Experience Test: Interactive advertising on n-tv plus". telecommunication and network providers are offering the necessary prerequisites. Developments such as the Windows Media Center and the services of.

Therewith telecommunication companies are in direct competition with well-established TV broadcasting platforms as cable, satellite and terrestrial. In the course of the telecommunication network upgrade, providers are trying to establish a new platform over the Internet Protocol to transmit TV as "Next Generation TV".
